Goodman, Maddox St, London

“Heifer whines could be human cries, closer comes the screaming knife, this beautiful creature must die, this beautiful creature must die”, sang Morrissey in the mid-80s. Unfortunately Mozza wasn’t demanding the beautiful creature be slaughtered to make quality dry-aged steaks, he was making a passionate plea to the trenchcoat-wearing hoards of 1985 to reject the carnivorous ways that are the norm in this country, as it’s murder, no, no, no it’s murder.
Thankfully few people listened to the be-quiffed one and in London these days you can enjoy some of the finest quality steak in the world from numerous purveyors of high-end beef. The ‘big two’ are the amazing Hawksmoor and today’s review, Goodman. They are both talked about in the same breath, they are both similarly priced and they both have legions of fans convinced one is better than the other. I thought it was only fair to you, dear reader, that I find out for myself if Goodman could out-steak Hawksmoor (no mean feat considering I gave Hawksmoor a perfect 10/10). It’s a tough task but professionalism comes first on this blog.
First impressions - the room was buzzing (it was Friday night after all) and it’s a rather pleasant space. It’s more of a traditional room than Hawksmoor’s vintage industrial vibe, and the feel is ‘upmarket’ rather than ‘trendy’. We had a kind of booth. Everyone likes a booth.
Unfortunately for us on our visit we had to endure the frequent London phenomenon of a large group of loud, lairy pissed-up City bankers. SWEARING and GOING ON ABOUT MASSIVE DEALS, YAH? Thankfully they buggered off before the mains came. Most upmarket restaurant suffer from the expense account brigade’s ill behaviour from time to time but the problem is particularly bad in posh steakhouses, purely because steak is BIG and MACHO and is for REAL MEN with LOTS OF MONEY.

Anyway, onto the food. That’s why we’re here, isn’t it? Not to listen to my grumpy ranting. Keen to find out about Goodman’s Russian angle (they are Russian-owned), I chose the sweet pickled herring to start. Served, ‘Russian style’ in a Kilner jar with mustard and some sort of delicious rye bread. It was fantastic. Juicy, thick slices of herring with a touch of mustard, a gherkin and a wee bit of bread make for a very tasty (and oddly refreshing) mouthful of food. The combined sweet/vinegar flavours are a great palette cleanser ahead of all that meat.

The main event is obviously STEAK, and lots of it. There were 4 of us so we got 2 900g Porterhouses, cooked medium-rare. I think the photos speak for themselves here - this was a VERY good steak indeed. It was cooked perfectly medium-rare and the char was spot-on. My favourite bit was the fat which had developed an amazing rich smokey flavour.

Just look at the colour of it! Better than Hawksmoor? Well, it’s a bit different. I’d say they are as good as each other, in their own special way. Unfortunately Mrs MBFBY? said that the other steak had been cooked to medium rather than med-rare so wasn’t quite as juicy as my one, though she still enjoyed it immensely.

Obviously it’s not a trip to the steakhouse unless you cover your table in sides so we went for truffle chips (brilliant - cooked in truffle oil), normal chips (brilliant - not cooked in truffle oil) green beans (brilliant - but what else can you say about competently cooked green beans?) and carrots (lovely honey and ginger glaze). No marks lost for the sides.
The staff were friendly, helpfully knowledgeable and efficient. Our waitress took a lot of time to make sure we were all happy and everything was fully explained to us.
So, food-and-service-wise, it’s very hard to say Goodman beats Hawksmoor. They are both serving steak to an absurdly high standard. I do have to dock them a point for overcooking Mrs MBFBY?’s porterhouse a tad, though.
They also lose a point for the annoyance of having a TV film crew walking around getting in the way, at one point the cameraman set up a light which was shining into my mum’s face and I had to go an tell them to turn it off. Though to be fair I emailed them afterwards about this and received a prompt apology so top marks for customer service.
When it comes down to it though, I have to say I personally prefer Hawksmoor. I love Hawksmoor’s aesthetic, I love their cocktails and I love their hipster staff. This has nothing to do with the food, Goodman is a fine establishment, but one with a more traditional feel. If you want to savour the flavour of murder properly then I urge you to try both. Don’t listen to Morrissey. The flesh they so fancifully fry IS succulent, tasty AND kind. Well, kind on the taste-buds at least. It’s not kind to the cow, or to your wallet.
8/10
Goodman
24-26 Maddox St
London
W1S 1QH
020 7499 3776
http://www.goodmanrestaurants.com/










































